Your Website Is Your First Product
Hey there! How are you doing?
Before we dive into all the amazing stuff we’ve got lined up for this space, we need to address something important right out of the gate.
Well, let’s talk about your sourdough… woops, sorry, I mean your website. That it isn’t actually just a website. It’s your first product.
Picture this : You open a local neighbourhood bakery. You’ve nailed the recipes. Sourdough is king, the coffee is solid, and half your footfall comes from people who saw a viral clip of your cheese croissants.
Time to build the website!
You grab a clean template, swap out the generic stock photos of aggressively happy people holding loaves of bread, paste your menu, and hit Publish.
And honestly? Good. Do that! Starting something is far more important and necessary than overthinking.
Please do not spend four months fighting over whether your primary button should be off-black or slightly darker-grey before a single human has bought a pastry from you.
The problem isn't starting simple.
The problem is wiping your hands at the end of the launch day and walking away like it’s a museum piece..
It's probably not..
Give it three weeks. Reality hits:
1. 80% of visitors check the menu, can’t find your physical location, and panic-close the tab.
2. Your star sourdough is buried so deep down the page it feels like a hidden Easter-egg.
3. Your phone won't stop ringing with people asking, "Hey, do you deliver?" .. a question your site answers with dead silence.
Congratulations! You don’t have a broken website.
You have user data.
This is the exact second your website stops being a fancy business card and becomes a living product.
So, How Do You Fix the "Museum Piece" Mindset?
Start here:
1. Track Where They Trip
You don’t need a data science degree, just use basic analytics to see which pages make people bounce.
2. Answer the Annoying Questions
If three people call to ask the exact same thing, that answer belongs in bold on your homepage.
3. Design for the Thumb
Your customers are scrolling your site on a 6-inch screen (As most of us hoomans dont have an iPhone Duo) while waiting in line at the grocery store.
Stop obsessing over how it looks on a giant desktop monitor.
4. Schedule a Monthly Check-Up
Set a calendar reminder to actually look at your site.
Feed it, water it, fix the broken links.
Whether you run a bakery, a SaaS startup, or a clothing brand, Version 1 isn’t your masterpiece.
It’s just your first educated guess.
Ship it. Watch where people get stuck. Go fix it.
Stay tuned we’re just getting started! :}